Last week on episode #14 I talked to you all about how you should package the messages you deliver to your customer based on what your customer is already interested in. This might seem like common sense, but many times we get so excited about what we want to do to help our clients that we forget to actually think about how our sales pitch comes off from the customer’s perspective.
Today I want to continue this conversation surrounding the psychology of selling, and help you understand how you can better understand our customer’s needs to inform your marketing and sales strategies.
If you listened to last week’s episode you know that messaging is the most important component of selling that many early stage entrepreneurs neglect to focus on. Messaging is the vehicle we use to pitch our business to our customers. We know that there is a psychology to selling, and understanding the principles of this psychology helps us to craft more effective messages.
If you want to up your selling game, and close more deals, keep reading because I am going to help you see how persuasive appeals impact purchase decisions.
When you are pitching your business to potential customers you are ultimately attempting to persuade your customer to make a decision. Persuasion isn’t always in your face and direct, but every sales attempt you make is, at the core, a persuasion tactic because you want your customer to do something even if it's just to comment on a social media post.
Persuasion can be brought about using one of three persuasive appeals:
I hope these tips help you in your journey as an entrepreneur with selling and marketing to your customers.
That is all I have for this week. If you’re listening and want to connect with other bosses, join my Facebook group called Hustle with Purpose. Visit my website, www.niawithpurpose.com to learn about how you can sign up for 1:1 business coaching.
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I hope you have a great week, and continue to move onward, upward, and forward. Until next time.